WEBVTT

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- Let's say you're a
well-to-do competent adult

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with a family, and a job,

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and all those sorts of
things that I barely have.

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You want a luxury SUV

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that can still take you
off-roading on the weekends,

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but the Land Cruiser is dead.

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Luckily, there's a solution:

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the Rivian R1S.

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The exterior of the Rivian is gorgeous.

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If you've ever seen a Jeep Wagoneer,

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imagine if that looked good.

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That's more or less the Rivian.

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There's no vast expanses
of bland body color

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despite being a large slab-sided SUV.

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Instead, every proportion has
been carefully thought out:

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the height of the wheel, to the fender,

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to the body lines, to the roof.

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Everything makes sense

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and comes together into a
package that isn't so much bland

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as it is deliberately
under style and sleek.

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The R1S shares the
distinctive Rivian front end

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with the R1T pickup truck,

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with those big oval headlights

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intersected with a light
bar going across the front.

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It stands out in a field
of sharp, angry-eyed SUVs.

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It's something unique,

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but not something that
feels it needs to prove

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how unique it is.

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The interior of the Rivian

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is just a nice place to spend your time.

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It's bright.

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It's airy.

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It's open with big windows and a low dash.

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But, every touchpoint on the inside

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feels every bit of its price point.

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Nowhere ahead of the front seats

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where you find a single
piece of hard-touch plastic.

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Everything is soft,
luxurious, downright supple.