WEBVTT 1 00:00:00.960 --> 00:00:03.110 Beyond Burger got in grocery stores first 2 00:00:03.110 --> 00:00:05.540 and then Impossible Burger joined last year 3 00:00:05.540 --> 00:00:07.700 and now Trader Joe's is getting in their game 4 00:00:07.700 --> 00:00:09.700 with their own plant-based patty. 5 00:00:09.700 --> 00:00:11.200 - So which one should you buy? 6 00:00:11.200 --> 00:00:15.040 Well, we're gonna test out the Trader Joe's Protein Patties 7 00:00:15.040 --> 00:00:17.690 against the Beyond Burger and the Impossible Burger. 8 00:00:17.690 --> 00:00:19.700 We're gonna cook up some burgers and then tell you 9 00:00:19.700 --> 00:00:23.016 which one is the best fake meat for your fridge. 10 00:00:23.016 --> 00:00:25.516 (jazzy music) 11 00:00:27.350 --> 00:00:29.890 - Okay, so right now I think it's pretty clear that 12 00:00:29.890 --> 00:00:33.890 Impossible Burger and Beyond Burger are the closest thing 13 00:00:33.890 --> 00:00:36.410 to getting a real fake meat product 14 00:00:36.410 --> 00:00:37.910 that tastes like actual meat. 15 00:00:37.910 --> 00:00:40.360 - Yeah, like I've had the Impossible Burger 16 00:00:40.360 --> 00:00:42.740 at a restaurant before and it's actually really hard 17 00:00:42.740 --> 00:00:44.259 to tell from 18 00:00:44.259 --> 00:00:45.860 kind of a generic patty. - Right. 19 00:00:45.860 --> 00:00:49.350 - Like if you're getting like a super artisanal beef patty 20 00:00:49.350 --> 00:00:51.090 you might be able to tell the difference, 21 00:00:51.090 --> 00:00:54.900 but it's, it's, like against a McDonald's or your local pub 22 00:00:54.900 --> 00:00:55.733 it's pretty, it's pretty good. 23 00:00:55.733 --> 00:00:57.560 - Right and when you look at it you can actually, 24 00:00:57.560 --> 00:01:01.280 they actually put little pieces of like plant-based fat 25 00:01:01.280 --> 00:01:03.060 in there to kind of simulate the fattiness 26 00:01:03.060 --> 00:01:04.490 that you'd get in a real, 27 00:01:04.490 --> 00:01:06.070 like you know, ground chuck or whatever. 28 00:01:06.070 --> 00:01:07.880 - Yeah, and like the really big thing 29 00:01:07.880 --> 00:01:09.890 about Impossible Burger is that they're sort of 30 00:01:09.890 --> 00:01:13.160 the science-y one because they use something called heme. 31 00:01:13.160 --> 00:01:15.420 It's meme, but with an H. 32 00:01:15.420 --> 00:01:17.630 To mimic what that bloody kind of texture-- 33 00:01:17.630 --> 00:01:19.180 - Right, and you can actually see it in the package, 34 00:01:19.180 --> 00:01:20.850 you know, there's a little bit of that red liquid 35 00:01:20.850 --> 00:01:21.690 just hangin' out there. 36 00:01:21.690 --> 00:01:24.280 - Yeah, and then you know what that does is it gives it 37 00:01:24.280 --> 00:01:27.350 a pretty long ingredient list because they're sourcing lots 38 00:01:27.350 --> 00:01:29.450 of different plant proteins. 39 00:01:29.450 --> 00:01:31.120 - So you've been talking to Trader Joe's, 40 00:01:31.120 --> 00:01:32.730 so what are they doing differently? 41 00:01:32.730 --> 00:01:35.930 - So, Trader Joe's is a lot closer to the Beyond Burger. 42 00:01:35.930 --> 00:01:39.510 They're both kind of based in a pea protein 43 00:01:39.510 --> 00:01:41.590 and they use beet juice extract 44 00:01:41.590 --> 00:01:43.370 to kind of mimic the bloodiness. 45 00:01:43.370 --> 00:01:44.690 The difference is that 46 00:01:44.690 --> 00:01:47.570 Trader Joe's uses fewer ingredients 47 00:01:47.570 --> 00:01:51.400 than the Beyond Burger does, like this has mung bean in it 48 00:01:51.400 --> 00:01:53.680 and just like if you look at the different ingredients 49 00:01:53.680 --> 00:01:55.360 this list is a lot longer. 50 00:01:55.360 --> 00:01:58.180 This is totally vegan and it's also kosher. 51 00:01:58.180 --> 00:02:00.700 There you go, so those are all the differences 52 00:02:00.700 --> 00:02:03.200 and now we should get to grillin' 53 00:02:03.200 --> 00:02:04.942 and I should get to eatin'. 54 00:02:04.942 --> 00:02:07.442 (jazzy music) 55 00:02:17.881 --> 00:02:21.030 - By the way, we actually, this is a fully vegan meal 56 00:02:21.030 --> 00:02:23.700 and keeping with the spirit of the plant-based patty, 57 00:02:23.700 --> 00:02:27.140 this is fully vegan so there's no eggs or dairy in the buns, 58 00:02:27.140 --> 00:02:30.770 we have vegan cheese, and obviously lettuce and tomatoes are 59 00:02:30.770 --> 00:02:33.082 just fine and then plant-based patties. 60 00:02:33.082 --> 00:02:33.915 - [Victoria] Yay! 61 00:02:33.915 --> 00:02:35.730 - All right, so we are gonna start over here 62 00:02:35.730 --> 00:02:37.560 with Burger Number A, 63 00:02:37.560 --> 00:02:39.160 so let me just grab-- - Burger Number A? 64 00:02:39.160 --> 00:02:40.008 - Yes. 65 00:02:40.008 --> 00:02:41.290 (laughs) 66 00:02:41.290 --> 00:02:43.070 I don't know if you want to do that over again, but-- 67 00:02:43.070 --> 00:02:44.260 - I like Burger Number A. 68 00:02:44.260 --> 00:02:49.260 - Okay, so let's give that the little chef-y cut in half. 69 00:02:49.500 --> 00:02:50.333 - Oh! 70 00:02:51.518 --> 00:02:52.950 Look at these! 71 00:02:52.950 --> 00:02:55.530 This smells incredible by the way. 72 00:02:55.530 --> 00:02:56.430 - There we go. - 'Cause, you know, 73 00:02:56.430 --> 00:02:57.590 there's no smell-o-vision. 74 00:02:57.590 --> 00:02:59.790 - So, I mean normally I'm sort of opposed 75 00:02:59.790 --> 00:03:02.180 to cutting a burger in half but, you know. 76 00:03:02.180 --> 00:03:07.170 - This looks very meaty, like look at that texture, it's-- 77 00:03:07.170 --> 00:03:09.130 - See I, thank you, I tried to get a little bit of a crust 78 00:03:09.130 --> 00:03:11.130 on there like all good burgers should have. 79 00:03:11.130 --> 00:03:14.140 - Yeah, like if I didn't know better I would have thought, 80 00:03:14.140 --> 00:03:17.900 just by looking at it that this was meat. 81 00:03:17.900 --> 00:03:20.100 All right, let's get this bad boy a (bites). 82 00:03:24.640 --> 00:03:25.820 That's pretty good. 83 00:03:25.820 --> 00:03:27.433 - So without knowing what it is, 84 00:03:28.490 --> 00:03:31.430 what are you feeling in terms of like meatiness versus, 85 00:03:31.430 --> 00:03:33.383 you know, texture and flavor? 86 00:03:34.230 --> 00:03:35.330 - The texture is good. 87 00:03:36.790 --> 00:03:39.140 There's like this aftertaste to it though, like 88 00:03:39.990 --> 00:03:42.125 I don't really know how to describe the aftertaste. 89 00:03:42.125 --> 00:03:43.710 Hold on, let me take a bite of a bite. 90 00:03:43.710 --> 00:03:46.210 (jazzy music) 91 00:03:48.810 --> 00:03:50.570 Yeah, there's like a little aftertaste to it. 92 00:03:50.570 --> 00:03:54.840 It's like a very unique one, I wouldn't call it meat tasty, 93 00:03:54.840 --> 00:03:59.840 per se, but it's not bad, it's just noticeable. 94 00:04:02.950 --> 00:04:07.393 - And then Burger B, and voila. 95 00:04:07.393 --> 00:04:09.363 - Oh! 96 00:04:10.820 --> 00:04:14.220 This one looks fatter, but has a better crust. 97 00:04:14.220 --> 00:04:15.730 It kind of reminds me of like you know 98 00:04:15.730 --> 00:04:18.380 when you go and get a breakfast sandwich 99 00:04:18.380 --> 00:04:22.370 at like a bodega and you kind of cut it open 100 00:04:22.370 --> 00:04:24.120 and it looks like a sausage patty? 101 00:04:24.120 --> 00:04:28.603 It kind of reminds me of that look, but let's taste it. 102 00:04:34.500 --> 00:04:36.140 I think this has less of an aftertaste, 103 00:04:36.140 --> 00:04:38.960 this has a very clear aftertaste to me. 104 00:04:38.960 --> 00:04:40.353 This one doesn't really have an aftertaste, 105 00:04:40.353 --> 00:04:45.353 this just tastes like, like what I would think like a-- 106 00:04:45.570 --> 00:04:47.130 - So how's the meatiness? 107 00:04:47.130 --> 00:04:47.963 - It's pretty meaty, yeah. 108 00:04:47.963 --> 00:04:49.010 - Okay. 109 00:04:49.010 --> 00:04:52.003 - And this one's like really nicely crisp on the outside. 110 00:04:53.120 --> 00:04:56.450 So like texture-wise, this is a little more rubbery. 111 00:04:56.450 --> 00:04:58.280 I feel like the texture on this is more of 112 00:04:58.280 --> 00:05:00.490 what I expect meat to be. 113 00:05:00.490 --> 00:05:01.323 - Okay. 114 00:05:01.323 --> 00:05:05.680 - But taste-wise this one is better. 115 00:05:05.680 --> 00:05:08.190 Like, it's like when you bite into it and you're chewing it, 116 00:05:08.190 --> 00:05:09.480 it feels like a burger. 117 00:05:09.480 --> 00:05:11.780 But then when you swallow it, 118 00:05:11.780 --> 00:05:13.630 it's sort of like that's not beef. 119 00:05:15.080 --> 00:05:17.370 Or it's like beef that's gone bad. 120 00:05:17.370 --> 00:05:19.253 Not like, I don't wanna say it like bad, 121 00:05:19.253 --> 00:05:20.396 it's like-- - There's like a weird funk 122 00:05:20.396 --> 00:05:21.272 to it almost. - There's a funk. 123 00:05:21.272 --> 00:05:22.105 - Oh, all right, all right. 124 00:05:22.105 --> 00:05:23.857 - Yeah, there's like a funk to it and you're just like, 125 00:05:23.857 --> 00:05:27.173 "Uh, that's not beef," you can tell. 126 00:05:28.070 --> 00:05:29.800 You can tell that that's not beef, 127 00:05:29.800 --> 00:05:34.180 this I think you would be more likely to not really be able 128 00:05:34.180 --> 00:05:35.690 to tell, but when we cut this open-- 129 00:05:35.690 --> 00:05:38.130 - So out of these two, which one's your favorite so far? 130 00:05:38.130 --> 00:05:40.410 - So far, I'm leaning toward B. 131 00:05:40.410 --> 00:05:41.870 - Okay. - Yeah. 132 00:05:41.870 --> 00:05:44.940 - And time for our final, Burger C. 133 00:05:44.940 --> 00:05:45.773 - Burger C. 134 00:05:45.773 --> 00:05:49.233 This one looks pinker, just from the edge. 135 00:05:52.440 --> 00:05:55.400 - And it totally collapsed, but that's okay. 136 00:05:55.400 --> 00:05:59.160 - You know, food is an experience. 137 00:05:59.160 --> 00:06:00.100 - There we go. 138 00:06:00.100 --> 00:06:03.620 - Oh, that definitely is a lot pinker than the other two. 139 00:06:03.620 --> 00:06:08.620 So, hmm, I'm making educated guesses in my head, but... 140 00:06:10.110 --> 00:06:13.433 This really does look like a rare burger though. 141 00:06:19.260 --> 00:06:21.810 - So it looks good, but how's it taste? 142 00:06:21.810 --> 00:06:22.643 - Okay. 143 00:06:23.510 --> 00:06:26.230 So if Burger A and Burger B had a baby, 144 00:06:26.230 --> 00:06:29.220 it would be Burger C because-- 145 00:06:29.220 --> 00:06:31.520 - All right hold on, what do you mean by "had a baby"? 146 00:06:31.520 --> 00:06:33.650 'Cause number one, plants aren't havin' babies. 147 00:06:33.650 --> 00:06:36.640 Number two, how's that impact the flavor? 148 00:06:36.640 --> 00:06:39.590 - So this one also has a very slight aftertaste, 149 00:06:39.590 --> 00:06:41.520 but it's not as noticeable as that one. 150 00:06:41.520 --> 00:06:44.610 It's just sort of like a, "Hmm, that's an aftertaste." 151 00:06:44.610 --> 00:06:47.220 But texture-wise it's a lot closer to this one 152 00:06:47.220 --> 00:06:48.120 than it is to that one, 153 00:06:48.120 --> 00:06:48.970 which is what I mean, like, 154 00:06:48.970 --> 00:06:51.556 if they had a baby it would be this one. 155 00:06:51.556 --> 00:06:54.650 It sort of like takes the difference between the two 156 00:06:54.650 --> 00:06:56.520 and then cuts it in half. 157 00:06:56.520 --> 00:06:58.480 I like it though, yeah. 158 00:06:58.480 --> 00:07:02.170 - We've had Burger A, Burger B, Burger C. 159 00:07:02.170 --> 00:07:04.160 How you feelin' about this one now? 160 00:07:04.160 --> 00:07:08.470 - So this one definitely is the juiciest out of all of them. 161 00:07:08.470 --> 00:07:13.090 Like I feel, I think mouthfeel-wise I feel the most like 162 00:07:13.090 --> 00:07:17.010 I'm biting into a really juicy piece of meat. 163 00:07:17.010 --> 00:07:19.293 Not like a, like when you-- - [Sam] You can see 164 00:07:19.293 --> 00:07:21.010 that it's like the pinkest out of all of them too. 165 00:07:21.010 --> 00:07:24.030 - Yeah, it's super pink and I kinda feel like 166 00:07:24.030 --> 00:07:27.400 that's really cool because the other two, they taste good, 167 00:07:27.400 --> 00:07:28.817 but it's also just sort of like, 168 00:07:28.817 --> 00:07:32.477 "Oh, I'm getting a plant patty that's sort of the equivalent 169 00:07:32.477 --> 00:07:36.950 "of like a McDonald's-level texture-wise." 170 00:07:36.950 --> 00:07:37.783 - Right. 171 00:07:37.783 --> 00:07:38.880 - I feel like this has the best texture, 172 00:07:38.880 --> 00:07:41.754 it has the best juiciness when I bite into it. 173 00:07:41.754 --> 00:07:42.890 - Interesting. 174 00:07:42.890 --> 00:07:45.090 How's it compare to like a real beef burger, 175 00:07:45.090 --> 00:07:48.010 are you getting that authentic beef vibe 176 00:07:48.010 --> 00:07:49.680 or are you just like, you know, this is something else. 177 00:07:49.680 --> 00:07:51.880 - I think the mouthfeel is definitely, 178 00:07:51.880 --> 00:07:55.970 we're gonna patent that term, the mouthfeel is really, 179 00:07:55.970 --> 00:07:57.870 is really close. - I think that's a real term, 180 00:07:57.870 --> 00:07:58.703 yeah. - Yeah, yeah. 181 00:07:58.703 --> 00:08:00.850 Like the mouthfeel I think on this one is the closest 182 00:08:00.850 --> 00:08:01.683 to burger. 183 00:08:01.683 --> 00:08:05.100 Taste-wise it kinda splits the difference 184 00:08:05.100 --> 00:08:07.720 between Burger A and Burger B and I think Burger B-- 185 00:08:07.720 --> 00:08:08.553 - For flavor? 186 00:08:08.553 --> 00:08:11.640 - Yeah, I think flavor-wise Burger B is still the closest 187 00:08:11.640 --> 00:08:12.473 for me. 188 00:08:12.473 --> 00:08:13.306 - Okay. 189 00:08:13.306 --> 00:08:14.139 - Yeah. 190 00:08:14.139 --> 00:08:16.110 - So, I guess the big question is are you ready 191 00:08:16.110 --> 00:08:16.960 for the big reveal? 192 00:08:16.960 --> 00:08:18.600 - I am ready for the reveal. 193 00:08:18.600 --> 00:08:20.440 - So do you, before I tell you, do you wanna guess 194 00:08:20.440 --> 00:08:22.160 which one you think is the Trader Joe's burger? 195 00:08:22.160 --> 00:08:24.150 - Yes, I'm gonna guess that Burger C is 196 00:08:24.150 --> 00:08:26.610 the Trader Joe's Burger because it's the pinkest and 197 00:08:26.610 --> 00:08:30.790 just looking at when in the raw state it looked the pinkest. 198 00:08:30.790 --> 00:08:33.313 - All right, well very well done because you are correct. 199 00:08:33.313 --> 00:08:34.146 (applause and cheering) 200 00:08:34.146 --> 00:08:35.720 Trader Joe's is all the way on the left. 201 00:08:35.720 --> 00:08:37.600 We have Impossible in the middle, 202 00:08:37.600 --> 00:08:39.556 and then we have Beyond Burger all the way over here. 203 00:08:39.556 --> 00:08:41.020 - Oh! 204 00:08:41.020 --> 00:08:44.590 Well that's really interesting, that's really interesting. 205 00:08:44.590 --> 00:08:45.423 Oh wow, because-- 206 00:08:45.423 --> 00:08:46.256 - So-- 207 00:08:46.256 --> 00:08:48.490 - I know, I know I had my ranking in my head 208 00:08:48.490 --> 00:08:49.760 before you did the reveal. 209 00:08:49.760 --> 00:08:50.593 - Oh really? 210 00:08:50.593 --> 00:08:51.426 - Yeah. 211 00:08:51.426 --> 00:08:53.060 - So what's your ranking now that you've tasted all of them? 212 00:08:53.060 --> 00:08:54.190 - Oh... Uff. 213 00:08:54.190 --> 00:08:57.910 Well okay, so before the reveal my ranking was 214 00:08:57.910 --> 00:09:00.620 the Impossible Burger, then the Trader Joe's burger, 215 00:09:00.620 --> 00:09:03.083 and then the Beyond Burger. 216 00:09:04.400 --> 00:09:09.300 So, the Beyond Burger is still last after doing the reveal. 217 00:09:09.300 --> 00:09:10.460 - Interesting. - Like, I that, 218 00:09:10.460 --> 00:09:12.710 that aftertaste is just so strong. 219 00:09:12.710 --> 00:09:13.543 - Okay. 220 00:09:13.543 --> 00:09:18.440 - But, I think these two are kind of tied for me. 221 00:09:18.440 --> 00:09:20.256 - Oh, I have a very different take. 222 00:09:20.256 --> 00:09:21.089 - Oh, yeah? 223 00:09:21.089 --> 00:09:23.930 - I think Impossible Burger is clearly the best. 224 00:09:23.930 --> 00:09:28.690 And then it goes Beyond Burger and then Trader Joe's for me. 225 00:09:28.690 --> 00:09:30.760 I think these two, like I'm a meat eater. 226 00:09:30.760 --> 00:09:34.610 So I'm looking for that real beefy, like, texture and taste. 227 00:09:34.610 --> 00:09:37.447 And for me these two just come closer than Trader Joe's. 228 00:09:37.447 --> 00:09:40.850 Where Trader Joe's goes wrong for me is the flavor. 229 00:09:40.850 --> 00:09:42.900 That tastes like a normal plant-based patty. 230 00:09:42.900 --> 00:09:46.460 That tastes like an extra good Boca burger 231 00:09:46.460 --> 00:09:49.520 than something that I would mistake for meat. 232 00:09:49.520 --> 00:09:52.380 - I think of all of these, this is the closest to being 233 00:09:52.380 --> 00:09:54.587 like, "Oh yeah, this is just like beef," 234 00:09:54.587 --> 00:09:57.420 "like I'm not really getting a difference." 235 00:09:57.420 --> 00:09:59.550 These two you can kinda tell there's a difference. 236 00:09:59.550 --> 00:10:03.150 Like what killed Beyond Burger for me is the aftertaste. 237 00:10:03.150 --> 00:10:05.570 Like I think it has the strongest aftertaste. 238 00:10:05.570 --> 00:10:07.390 - So, when it comes to Trader Joe's 239 00:10:07.390 --> 00:10:09.620 do you think really good plant burger, 240 00:10:09.620 --> 00:10:11.020 not a great fake meat? 241 00:10:11.020 --> 00:10:13.230 Is that like something fair to say? 242 00:10:13.230 --> 00:10:14.880 - Let me, let me, let me take another bite, 243 00:10:14.880 --> 00:10:17.113 I need to take another bite for research. 244 00:10:20.940 --> 00:10:22.197 Mmmm, I would say so. 245 00:10:23.750 --> 00:10:25.100 The texture is really good. 246 00:10:25.100 --> 00:10:26.700 I think the texture is really good, 247 00:10:26.700 --> 00:10:31.700 it's just like really juicy, but it's a plant burger. 248 00:10:32.120 --> 00:10:33.730 You can tell it's a plant burger. 249 00:10:33.730 --> 00:10:36.210 - All right, so I guess there you have it. 250 00:10:36.210 --> 00:10:39.810 Trader Joe's, good value, maybe not the most authentic, 251 00:10:39.810 --> 00:10:41.307 but if you want a good plant-based burger 252 00:10:41.307 --> 00:10:44.790 and you don't want to spend a lot, it's pretty damn good. 253 00:10:44.790 --> 00:10:45.623 - It's tasty. 254 00:10:45.623 --> 00:10:47.950 (jazzy music)