WEBVTT

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- A few months ago, I set
out to answer a question.

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Whether it's possible to live life

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without the services of the tech giants.

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Over the course of five weeks,

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I blocked Amazon, Facebook, Google,

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Microsoft, and Apple

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one at a time, in that order,

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to find out how to
survive without each one.

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Not only did I boycott their products,

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a technologist named Dhruv Mehrotra

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designed a special network tool for me

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that prevented my devices
from communicating

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with the tech giant servers.

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That meant that ads and analytics
from Google wouldn't work.

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It meant that Facebook couldn't
track me across the internet

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and it meant that websites
hosted by Amazon Web Services

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hypothetically wouldn't load.

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To end my experiment, I spent
a week blocking all five

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of the tech giants.

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Hey! Good to see you.

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- Good to see you too.

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- It's so nice to see you not on a screen.

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- I know.

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- I'm glad to say I
survived to tell this tale

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and I learned a lot on the way.

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Let's talk tech giants.

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- Yeah.

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from Canon, a camera I forgot I still had,

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a meme status Nokia 3310,

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and a Librem Linux laptop.

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Alright, so it's the first
day of the tech giant ban

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and I'm driving to work in silence

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because the entertainment system in my car

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is powered by Microsoft.

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And actually, all background noise

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has just disappeared
from our lives this week

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because there is nothing
we can play at home.

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Spotify's gone.

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Netflix and Amazon video are gone.

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So it just leaves a lot
more time for just thinking

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or being in my head which is great

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except this week, all I
find myself thinking about

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is the experiment itself
and how I'm gonna get

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various things done without
the tech giants in my life.

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For example, on the first day of the block

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I recorded an interview with Alex Goldman

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of the podcast "Reply All" about Facebook

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and its privacy problems.

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Instead of using Skype, which was blocked

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because it's owned by Microsoft,

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I recorded our phone conversation

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with a handheld Zoom recorder.

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That worked fine, but
when it came time to send

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the audio file to Alex,
I had no idea how to send

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a huge file over the
internet without the help

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of a tech giant.

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I couldn't use Google Drive,
both Dropbox and WeTransfer

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are hosted on AWS, so they were blocked.

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Mozilla's file sharing
service is hosted by Google,

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so I ended up panic calling
my tech guru, Sean O'Brien.

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He directed me to OnionShare,

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a tool for sharing files
privately via the Dark Web.

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Except he had to help me
download it without visiting

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their website, which is hosted by AWS.

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That's how complicated even the simplest

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of tasks were for me this week.

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There were workarounds
for services offered

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by the tech giants, but they
took extra research to find

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and were often slightly
more laborious than the

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streamlined tech giant versions.

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Using Ask.com as my
search engine for example,

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after I realized DuckDuckGo
was hosted by AWS.

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But Ask.com is not necessarily
a great replacement.

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It's owned by IAC, the media
and dating company behemoth.

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I've just traded one huge
corporation seeking to monetize

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my searches for another.

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The tech giants have
steadily bought up companies

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that give them more market share

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and a fuller view of consumer
activity in a given arena.

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Facebook gobbled up Instagram and WhatsApp

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because it saw their share of the

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social networking universe expanding.

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Microsoft took over the platforms
where people get work done:

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LinkedIn, GitHub, and Skype.

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Google expanded its
insight into what we do

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and what we look at by buying
DoubleClick, YouTube, and Nest.

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Amazon wants to eat up
the retail industry,

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from Zappos to Whole Foods.

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While Apple mostly seems
interested in acquisitions

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that will improve its
existing products, such as

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Shazam for Apple Music, Beats
for headphone technology,

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and Mapsense for Apple Maps.

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Combined, the frightful
five, over the last decade

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have bought over 400
startups and companies.

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They faced no anti-trust
pushback from regulators.

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That means their footprint
on and offline is huge.

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Even as I blocked them, and
boycotted their products,

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they continued to try to interact
with my devices thousands,

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and in the case of Google and Amazon,

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hundreds of thousands of times.

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It's changed our lives in ways that we regret,

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and I think a lot of
people feel this anxiety.

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I kept seeing random stories
about "I quit Facebook",

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"I quit Instagram", "I quit Google".

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It's like we wanna get away from this,

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we don't feel that it's healthy,

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but we don't know how to step back.

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Critics of these big
companies are often told,

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if you don't like the company,
don't use its products.

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I did this experiment to find
out if that was possible.

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And I found out that it's not.

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So if we can't stop using these companies,

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what can we do to keep them in check?

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That's a hard question, so
I sought out other people

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who might be able to answer it.

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- Hello.
- Hey.

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I talked to Daniel Kahn Gilmor.

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He's a technologist at the ACLU.

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He's also a digital vegan,
as well as a real life one.

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- I haven't been an active consumer

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of a lot of the big tech titans,

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but I am someone who
people can pass data to

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that is not gonna turn around
and leak it back to a cloud

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if I can at all help it.

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It's important for me to
feel like I'm not bait,

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that I'm not luring other people into

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these surveillance traps.

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I don't think this is a thing 

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where user action alone is
going to solve the problem.

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I love the stunt that you have pulled,

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the series of stunts that you've pulled

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in those articles, right?

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One risk of those stunts is
that it looks like you're saying

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all everybody has to
do is just these things

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that I've just documented that
are really hard to fix,

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but we do need to think about
this as a collective problem.

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In the same way that we think
of environmental problems

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as a collective problem.

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It's not enough for me to say

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I'm gonna reduce, reuse, and recycle.

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There needs to be a social
framework that supports

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people in doing those things.

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- An uncomfortable idea I keep
coming up against this week

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is that if we want to get
away from monopolies

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and surveillance economies,

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we might need to rethink the assumption

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that everything on the
internet should be free.

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I talked to Lina Khan.

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She's a fellow with the
Open Markets Institute

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who wrote a blockbuster
academic paper about how Amazon

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is already a monopoly.

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She has ideas about how the
government can fix this.

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- So I think one basic thing
the government could do

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would be to ensure that firms
are not abusing their dominance

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in anti-competitive ways.

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So one example is, people have
been deleting their Facebook

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but then they say, but I'm
going to keep my Instagram,

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I'm going to keep my WhatsApp

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and that's a problem because
the lack of competition

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in the social media market means that

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there's no competition for privacy, right?

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A service is not really able to say,

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hey you can quit your Facebook
account and come to me

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because I'm gonna provide better privacy.

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These companies have been
dominant now, for a decade,

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and we really haven't seen
any significant innovations

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beyond the service that
they rolled out a decade ago

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so I think there's a very
legitimate question to be asked

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whether they're using their
dominance to stifle innovation

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and competition that would make things

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even better for us, as users.

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- What are the habits that
you're gonna stick to now?

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- I was sleeping with my
smartphone next to my bed,

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and the first thing I
would do in the morning

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would be to look at it
and start scrolling.

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And for the first couple
of days of using the Nokia,

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I would have that urge in the morning,

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like, the thumb scrolling urge,

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and it went away.

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I finally got my iPhone back and I just,

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I don't want it next to my bed.

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I like waking up and spending
time with my daughter

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before kind of plugging in.

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Should we put this blanket on Daisy?

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- Yeah.

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I have a candy!

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- [Kashmir] I'm done with my experiment,

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and to be honest I'm already
using the tech giants again,

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but I'm using them less than I used to.

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And in general, I'm just
trying to use technology less.

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When you give up the technology,

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you're giving up who the
technology connects you to.

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So it is about being in the moment more,

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being with the people
around you, but that means

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it's harder for people
who aren't around you

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to get in contact with you.

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I feel less frantic.
Everything is less urgent.

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- The privilege in some ways,
is being able to step away.

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- Right.

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The other day my husband jokingly noted

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that I never know what time it is anymore.

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And it's true.

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I'm more in the moment, but less aware of

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the actual minute and hour,

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and I love it.